Control

Most personal technology is designed to give the end user more control.

Controlling music, email or the temperature one’s butt on the commute to work is awesome. And easy.

Of course end users are people. And people love control. In fact, most people will devote mass amounts of time and energy into control during their lifetime.

But if you stop to think about the high points in your life, you’ll probably realise there were things going on that were far beyond your control.

Which makes you wonder why we strain to control so many things.

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