Another trendy fad scuppered by commercial realities.

Do you feel good when you pay that bit extra for free range eggs? The yolk's on you!

From smh.com.au

ONE in six free-range eggs is not what it seems.

An analysis of egg industry data has confirmed what most consumers have suspected: it is doubtful enough free-range layer hens in the country exist to produce the number of eggs labelled free-range.

From January 2006 to January 2007 the free-range flock would have had to grow by more than 37 per cent to match the increased sale of free-range eggs in the grocery sector, as recorded by the Australian Egg Corporation in its annual reports.

Over that time the number of eggs sold in the grocery market jumped from 811 million to 971 million and the proportion of those sold as free-range rose from 20.3 per cent to 23.4 per cent.

But at the same time the total number of eggs produced dropped from 3 billion to 2.8 billion, and the overall flock of laying hens decreased by 6 per cent.

The total free-range flock would have had to grow from 891,000 hens to 1.22 million to meet the free-range sales figures.

http://www.smh.com.au/national/freerange-egg-claims-dont-add-up-20090905-fc4b.html