Tuesday, April 15, 2008

Memo to Telstra

Amazing research discovers that most Australians do not use the web on their mobile phones because it costs too much.

No prizes for guessing whose near-monoopoly price-gouging business models are responsible for the low uptake of mobile services in Australia.

From the SMH:



Australians steer clear of mobile web

April 14, 2008


Most Australians are reluctant to surf the web on their mobile phone, a new survey has found.

The survey, released by Sony Ericsson and 3 mobile, revealed that 91 per cent of respondents don't use their phone for accessing the internet, believing it costs too much or offers a poor user experience.

It also found that 80 per cent would increase their mobile internet usage if the price was brought down.

Three-quarters of respondents said search engine sites and email were the most valuable to access while on the move, with travel and timetables sites (67 per cent), and news and current affairs sites (63 per cent) also popular.

Proving that more people want to be online wherever they are, 53 per cent said they would like to access the internet when out and about, 45 per cent while on holiday, 23 per cent while commuting, and 11 per cent when out with friends.

The survey also showed that accessing the internet on a mobile phone isn't just for the young, with 63 per cent of 25-49 year olds saying they would increase usage if they had cheap and easy mobile internet access, compared to 75 per cent of 16-24 years olds.

AAP



3 comments:

  1. We pay 0.40USD in Argentina :cry:

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  2. Is that per minute? I'm not sure what costs are here, but it is very expensive to do a bit of casual surfing, or download a song.

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  3. It's the size of the screen that would stop me. My eyesight is so poor that I have to use glasses just to see who I'm calling. I can't imagine trying to read email on it. I've never looked into the cost of it.

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